E-mail marketing
Newsletters to your own opt-in lists — designed, sent and measured.
E-mail marketing is one of the cheapest and most effective tools in online marketing. It keeps you in touch with customers: news, offers, promotions and invitations, sent to the right groups at the right time.
E-mail marketing is not spam. Your recipients should be people who subscribed to your e-mails, or prospects who have shown interest in your products or services.
What we do
- Design and build e-mails from the material you provide
- Templates ready for your company, or a custom design to stand out
- Sending to groups, sub-groups or individual recipients, one-off or on a schedule
- Automatic unsubscribe for recipients who no longer want your e-mails
- Campaign statistics: sent, opened, clicked, unsubscribed
- List management: grouping, filtering and removing duplicates
Sales e-mails deserve the most attention: product photos and prices, clear buttons to buy or learn more, and strong headlines.
The service is available to clients with their own legally collected, confirmed (opt-in) mailing lists.
How a campaign is prepared
- Goal and audience. We agree on what the e-mail should achieve and which group of recipients it is for.
- Content and design. You provide the material, such as texts, photos and prices, and we turn it into an e-mail using a ready template or a custom design.
- List preparation. Recipients are grouped and filtered, and duplicates are removed.
- Sending. The e-mail goes out once or on a schedule, to a whole group, a sub-group or individual recipients.
- Results. After sending, you see how many e-mails were sent, opened and clicked, and how many recipients unsubscribed. These numbers help plan the next campaign.
Who it is for
E-mail marketing suits companies that already have customers or subscribers and want to stay in touch with them: online stores announcing new products and promotions, service companies sharing news, and organisations inviting people to events.
Frequently asked questions
Can I use a purchased list of addresses?
No. The service is only for your own legally collected, confirmed (opt-in) mailing lists. Sending to people who never agreed to receive your e-mails is spam.
What happens when someone unsubscribes?
Unsubscribing is automatic: the recipient is removed from your mailings and no longer receives your e-mails.
Do I need my own design?
Not necessarily. We can use a template prepared for your company or create a custom design so that your e-mails stand out.
How do I know whether a campaign worked?
Every campaign has its own statistics: how many e-mails were sent, opened and clicked, and how many recipients unsubscribed.