Online advertising

Want your offer seen by as many potential customers as possible — quickly, and without spending your own time on it? We plan and run online advertising that reaches people when they are looking.

Channels

• Google Ads — the most used search engine in the world. People who search for a product themselves are far more likely to buy it.
• Facebook and Instagram — precise audience targeting, and users share good ads further for free.
• STARADS — our contextual advertising network: text and banner ads on our own and partner websites.

The best results come when all channels work together as one consistent, regularly updated plan. Whether you have already decided or are still choosing the right plan — get in touch.

How we plan a campaign

• Goals. We agree on what advertising should bring: visitors, enquiries, sales or brand awareness.
• Choice of channels. Search ads reach people who are already looking; Facebook and Instagram reach people by their interests; STARADS shows text and banner ads on our own and partner websites.
• Keywords, audiences and ads. We select keywords or target audiences and write the ads for each channel.
• Launch and monitoring. Campaigns are monitored and optimized, and whatever does not work is stopped.
• Reports. You receive detailed campaign reports for each period and advice on budget planning.

Who it is for

Online advertising works for businesses of every size. In Google Ads you pay only for clicks, so even a small business can compete with the largest companies, and Facebook advertising suits large companies as well as small and medium businesses. Ads also complement SEO well: while search optimization builds up, they can bring visitors from day one.

Frequently asked questions

Which channel should I start with?

If people already search for what you offer, Google Ads is usually the first choice. For brand awareness and reaching people by their interests, Facebook and Instagram work well. We recommend the right mix once we know your goals.

How do I pay for ads?

In Google Ads you pay per click. On Facebook you pay either per 1,000 impressions (CPM) or per click (CPC), depending on the goal of the campaign.

Can I change or pause a campaign?

Yes. Ads start showing soon after launch, and targeting, budgets and ads can be changed or paused at any time.

How will I know the results?

You receive detailed reports for each period. Results and conversions are measured precisely, so the channels can be compared with each other.