Google Ads

Google Ads is one of the most effective ways to reach the most likely customers online. Your ads appear to people searching for your products or services, for the words and phrases you choose — and you pay only when someone clicks.

Why Google Ads

• Ads are shown only to people looking for what you offer
• Impressions are free — you pay per click, per real visitor
• Ads appear above the organic results, ahead of competitors
• You choose the regions where ads are shown
• Even a small business can compete with the largest companies

What we do

• Analyse your website, portal or online store
• Select and organize the most effective keywords
• Write ad texts optimized for Google — without that, a click can cost up to ten times more
• Monitor and optimize the campaign every day and stop keywords that do not work
• Advise on budget planning
• Deliver detailed campaign reports for each period

How we set up a campaign

• Analysis. We review your website, portal or online store and the products or services you want to advertise.
• Keywords. We choose the words and phrases your customers search for and organize them into groups.
• Ads. Ad texts are written for each group and optimized for Google, so that clicks cost less.
• Regions and budget. We set where the ads are shown and advise on the budget.
• Daily optimization. We monitor the campaign every day, strengthen what works and stop keywords that bring no results.
• Reporting. After each period you receive a detailed report.

Who it is for

Google Ads suits online stores, service companies and any business whose customers search online for its products or services. Because you pay only when someone clicks, even a small business can compete with the largest companies. Ads are also useful while SEO is building up, since they can bring visitors from day one.

Frequently asked questions

Do I pay when my ad is shown?

No. Impressions are free: you pay only when someone clicks the ad and visits your website.

Why do ad texts matter so much?

Google favours ads that closely match the search. Without optimized texts, a click can cost up to ten times more.

Can ads be shown only in certain regions?

Yes. You choose the regions where your ads appear, so the budget is spent only where your customers are.

Does Google Ads replace SEO?

No, the two work best together. Ads bring visitors immediately, while search engine optimization builds lasting visibility in the organic results.