SEO opportunity analysis

Before optimization starts, we define the goals your website or online store has to reach in its market. That means analysing competing websites and the situation in your segment.

For years we have followed Google’s requirements for many kinds of websites — catalogues, online stores, entertainment and news portals, and small business sites. Based on that experience we recommend what your site needs and which keywords to target at the early and later stages of growth.

What the analysis gives you

• The keywords and keyword groups worth competing for
• Competition analysis for each of them
• An estimate of the visitor traffic each keyword can bring
• Additional keywords that open new sources of visitors
• A written analysis and, after implementation, a report on results

Every website and every market needs its own keyword strategy. Knowing both local and international markets, we build one that works for yours.

How the analysis is done

• Goals. We agree on what the website has to achieve, from promoting your brand to growing the sales of a single product.
• Market and competitors. We review the websites that already rank for your topics and the situation in your segment.
• Keywords. We collect keywords and keyword groups, assess the competition and the traffic each can bring, and look for additional ones that open new sources of visitors.
• Your website. We check how well your current pages match those keywords and use Search Console data to see which queries already bring visitors and where positions can grow fastest.
• Recommendations. You receive a written analysis: which keywords to target now, which later, and what the site needs to reach them.

Who it is for

The analysis is the right first step for a new website or online store, before a redesign, when entering a new market or language, or when an existing site gets visitors but not the right ones. It works the same way for catalogues, online stores, news portals and small business websites.

Frequently asked questions

Why do the analysis before optimization?

Because optimizing for the wrong keywords wastes time and budget. The analysis shows which searches are worth competing for and which are realistic for your site at each stage of growth.

Can you analyse several markets or languages?

Yes. We know both local and international markets, and each market gets its own keyword list, because people search differently in every country and language.

What happens after the analysis?

The results become the plan for on-page optimization and off-page work. After implementation, you receive a report on the results.