Tag: 301 redirects

A 301 redirect is a permanent instruction that sends visitors and search engines from an old address to a new one. It matters whenever a page is renamed, a section is restructured or a whole website moves to a new domain or platform. Without correct redirects, links shared over the years lead to error pages and the ranking signals collected by the old URL are lost. Redirect mapping therefore belongs in every migration plan, alongside a check that no chains or loops slow down crawling. Internet Solutions reviews redirects as part of the SEO website audit, together with broken links and crawl errors reported by search engines. When we build or rebuild a website, the redirect list is prepared before launch so that traffic and positions carry over. A clean redirect setup is one of the small technical details that keeps a site healthy for years.