Tag: ad budget

An advertising budget is the amount a business decides to spend on paid campaigns over a period, and how that money is split between channels. Setting it well means starting from goals and margins rather than from a round number. A budget that is too small spreads thin across too many keywords, while an unplanned one can burn money on clicks that never convert. Regular reviews let you move spending towards the ads, audiences and regions that actually bring customers. Internet Solutions advises on budget planning when we set up and run Google Ads and Facebook campaigns. With Google Ads you pay per click, and on Facebook you choose between paying per thousand impressions or per click, depending on the goal. Detailed reports for each period show where the budget went and what it returned.