Tag: ad copy

Ad copy is the text of an advertisement: the headline, description and call to action that persuade someone to click. In search advertising it has to match what people typed, promise something relevant and lead to a page that keeps that promise. Good copy lowers the cost per click, because ad platforms reward relevance with better positions and prices. Weak or generic text can make each click several times more expensive for the same result. Internet Solutions writes ad texts optimised for Google Ads, based on the keywords selected for each campaign. For Facebook and Instagram, the copy is written for the targeted audience and paired with visuals that fit their interests. Campaigns are monitored every day, so copy that underperforms is rewritten or paused instead of wasting budget.