Tag: ad spend

Ad spend is the money actually paid to advertising platforms for clicks or impressions, as opposed to the planned budget. Watching it closely shows whether campaigns are pacing correctly, whether costs are rising and which channels give the best return. Uncontrolled spend often comes from broad keywords, poor targeting or adverts that keep running after they stop working. Knowing the real cost per customer turns advertising from an expense into an investment decision. With Google Ads, impressions are free and you pay only when a visitor clicks, which keeps spend tied to real interest. On Facebook, spend can follow impressions for awareness or clicks for conversions, and every setting can be paused or changed at any time. Internet Solutions monitors campaigns daily and reports on where each euro of spend went.