Tag: audience segmentation

Audience segmentation divides customers and prospects into groups that share needs, behaviour or characteristics, so each group gets a message that fits. A single message sent to everyone usually suits no one well and wastes budget. Segments can be based on location, age, interests, purchase history or how people interact with a website. Clear segments make advertising cheaper, e-mails more relevant and reporting more useful. Internet Solutions uses segmentation in Facebook advertising, which allows targeting by gender, age, education, work, location and interests. In e-mail marketing we send campaigns to groups, sub-groups or individual recipients and manage lists by grouping and filtering. Google Ads campaigns are organised by keyword groups and regions, so each audience sees ads written for what it is searching.