Tag: campaign planning

Campaign planning is the work done before an advertising or marketing campaign starts: setting goals, choosing channels, defining audiences, budgeting and deciding how success will be measured. A plan keeps every message consistent and prevents money from being spread across disconnected activities. It also sets a schedule for launches, reviews and adjustments. Campaigns without a plan tend to be judged by feeling rather than results. Internet Solutions plans and runs online advertising in which Google Ads, Facebook and the STARADS network work together as one consistent, regularly updated plan. We analyse the website, select keywords, advise on budget and set up measurement before the first advert goes live. E-mail campaigns and social publishing through PostRSS can be scheduled to support the same goals.