Tag: content repurposing

Content repurposing turns one piece of work, such as an article or a report, into several formats: social posts, newsletters, short summaries, slides or visuals. It multiplies the value of research and writing that has already been done. Different people prefer different formats and channels, so repurposing helps a message reach more of the audience. The key is adapting each version to its channel rather than pasting the same text everywhere. Ask Mio from Internet Solutions can turn an article into slide decks, flyers, social posts or e-mail drafts, and create matching images from a short description. PostRSS publishes new posts to 16 social networks with templates that place the title, summary, link and hashtags the way each network reads best. Our e-mail marketing service brings the same content to subscribers.