Tag: conversion optimisation

Conversion optimisation is the ongoing work of increasing the share of visitors who do what a website is built for: buy, sign up, call or send an enquiry. It looks at the whole path, from the advert or search result to the landing page, form and checkout. Small obstacles, such as slow pages, unclear prices or long forms, can cost a large part of potential customers. Improvements should be based on data and tested rather than guessed. Internet Solutions works on conversions from several sides: fast, mobile-friendly websites, SEO that brings visitors ready to buy, and ad campaigns measured by real conversions. Google Ads keywords that do not convert are stopped, and budgets move to those that do. Talkmio answers questions in real time, so hesitation does not turn into a lost sale.