Tag: conversion rate

Conversion rate is the percentage of visitors who complete a desired action, such as a purchase, a registration or an enquiry. It connects marketing spend with business results, because doubling the conversion rate can be worth as much as doubling traffic. The figure depends on traffic quality, the offer, page speed, trust signals and how easy the next step is. Tracking it by channel shows which sources bring buyers and which bring only browsers. Internet Solutions measures conversions for every Google Ads and Facebook campaign we run and reports them for each period. Our SEO work focuses on keywords used by people who intend to buy, which tends to lift conversion rates. On websites we build, clear calls to action and fast mobile pages support the same goal, and Talkmio answers questions before visitors leave.