Tag: Custom Audiences

Custom Audiences are a Facebook and Instagram advertising feature that lets businesses show ads to people who already know them, such as website visitors, customers from a list or people who engaged with a page. Because these people have shown interest before, they are usually more likely to respond than a completely cold audience. Custom Audiences also serve as the basis for lookalike targeting, which finds new people similar to existing customers. They must be built from data collected in line with privacy rules. Internet Solutions runs Facebook and Instagram advertising with flexible targeting and precise measurement of conversions. We use website visitor audiences for retargeting funnels and combine them with interest and location targeting for new reach. Every parameter can be changed or paused at any time, and results are reported regularly.