Tag: customer engagement

Customer engagement describes how often and how meaningfully customers interact with a brand, through its website, social media, e-mail, chat and support. Engaged customers buy again, recommend the company and forgive the occasional mistake. Engagement grows when communication is timely, relevant and two-way rather than a stream of announcements. It also depends on being present in the channels customers actually use. Internet Solutions supports engagement across several channels: PostRSS keeps social networks active by publishing every new post automatically. Talkmio lets visitors start a conversation on the website at any hour and brings Facebook, Instagram and WhatsApp messages into one inbox. E-mail newsletters to opt-in lists keep customers informed about news, offers and invitations, sent to the right groups at the right time.