Tag: customer insights

Customer insights are the conclusions a business draws from what its customers actually say, ask and do, rather than from guesses made in a meeting room. They show which products people look for, which questions stall a purchase and which messages make them act. Good insights come from several sources at once: website analytics, campaign reports, e-mail statistics and real conversations. Talkmio adds a valuable source of its own, because every chat and ticket is stored with its full history and its reports show conversation volume, first-reply time and ratings. Internet Solutions uses the same kind of evidence when planning SEO keyword strategies and advertising campaigns, so budgets follow real demand. Turning insights into changes on the website, in ads or in newsletters is what finally makes them pay off.