Tag: deliverability

Deliverability describes whether your messages actually reach the inbox instead of the spam folder or nowhere at all. It depends on the sender’s reputation, correct domain authentication, clean mailing lists and content that recipients expect and engage with. Poor deliverability quietly wastes every newsletter and every order confirmation, because nobody sees them. Internet Solutions approaches it from two sides. On the server side, the team hosts business e-mail on its own servers and tunes servers to reduce the impact of spam and viruses. On the marketing side, e-mail campaigns are sent only to legally collected, confirmed opt-in lists, with automatic unsubscribe, duplicate removal and statistics on opens and clicks. Together these habits keep a sending domain trusted over the long term.