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Tag: email automation

E-mail automation sends the right message to a subscriber at the right moment without someone pressing send each time. Typical examples are welcome messages for new subscribers, reminders, follow-ups after a purchase and regular newsletters on a fixed schedule. Automation saves time, but it only works when the list is clean, properly segmented and made up of people who agreed to hear from you. Internet Solutions designs e-mails, sends them to groups, sub-groups or individual recipients, one-off or on a schedule, and handles unsubscribes automatically. Campaign statistics show what was sent, opened and clicked, so the sequence can be improved over time. For new blog posts, PostRSS does similar work on social media by publishing every new feed item automatically.

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