Tag: email campaigns

An e-mail campaign is a planned series of messages built around one goal, such as launching a product, announcing a promotion or inviting customers to an event. Success depends on a clear subject line, a strong headline, relevant content for the chosen group and an obvious button to act on. Sales e-mails in particular deserve attention, with product photos, prices and clear calls to action. Internet Solutions designs and builds campaign e-mails from the material you provide, using templates prepared for your company or a custom design. The team sends them to your own legally collected opt-in lists and reports how many were sent, opened, clicked and unsubscribed. Those numbers make the next campaign better than the last. Timing also matters, so campaigns can be sent at once or scheduled for the moment the audience is most likely to read them.