Tag: google analytics 4

Google Analytics 4 is Google’s current analytics platform, built around events rather than page views. It shows how visitors find a website, what they do there and which actions count as conversions, such as purchases, sign-ups or contact requests. Because its setup differs from older analytics, many sites collect incomplete data or track the wrong events without noticing. Reliable measurement is the basis for deciding where to invest in SEO, advertising and content. Internet Solutions uses analytics data when planning SEO work and when measuring Google Ads and Facebook campaigns, so results can be compared across channels. Websites built by the team include visitor statistics, and conversion tracking can be refined as part of campaign optimisation. Regular checks of the tracking setup help keep the numbers trustworthy as the website changes over time.