Tag: google shopping

Google Shopping displays product ads with an image, price and store name directly in Google search results and the Shopping tab. For online stores it is often one of the most profitable advertising channels, because shoppers see the product before they click. Campaigns rely on a product feed with accurate titles, prices, availability and images, so the quality of the store’s data matters as much as the bids. Structuring campaigns by product groups and margins helps spend the budget where it earns most. Internet Solutions runs Google Ads for online stores, analyses the shop, organises campaigns, monitors them daily and reports results for each period. The team also builds online stores, which makes it easier to fix the product data that feeds the ads.