Tag: keyword research

Keyword research finds the words and phrases potential customers type into search engines and estimates how much demand and competition each one has. It is the starting point of SEO and paid search, because it decides which pages to create, how to name them and where the budget should go. Good research looks beyond the obvious terms to related questions and long-tail phrases that open new sources of visitors. Internet Solutions carries it out in the SEO opportunity analysis, defining the keywords and keyword groups worth competing for, analysing competitors for each and estimating the traffic they can bring. The same work guides Google Ads, where the team selects and organises the most effective keywords. Every website and market receives its own keyword strategy.