Tag: lifecycle marketing

Lifecycle marketing adapts communication to the stage a customer has reached, from first visit and sign-up to first purchase, repeat orders and re-engagement after a quiet period. Instead of one message for everyone, each stage gets content that answers its own questions. It combines channels: search and ads for discovery, chat for questions before buying, and e-mail for onboarding, loyalty and win-back. Internet Solutions supports several of these stages with SEO and online advertising for new visitors and e-mail marketing for existing contacts. Newsletters are sent to groups, sub-groups or individual recipients, one-off or on a schedule, only to confirmed opt-in lists. Talkmio adds live conversations with visitors and customers in one inbox, keeping the history of every exchange. Measuring each stage separately shows where customers drop off and which message should be improved first.