Build vs Buy Automation: Custom Scripts or Ready-Made Tools?
Should a small team build custom automation or buy ready-made tools? Use a six-question framework that counts maintenance, platform risk and five-year…
Read more →Marketing automation uses software to carry out repeatable marketing tasks, such as sending scheduled e-mails, publishing new content to social networks or answering common questions, without manual work each time. It lets a small team keep a steady presence and respond quickly while focusing its own time on strategy and customers. The key is to automate the routine and keep people in charge of decisions and tone. Internet Solutions builds several automation tools of its own. PostRSS publishes every new item from your RSS feed to up to 16 social networks, using templates, filters and schedules. Talkmio answers website visitors automatically and hands complex chats to your team, while our e-mail marketing service sends campaigns to opt-in groups one-off or on a schedule. For needs beyond these products, we build integrations and automation as custom development.
Should a small team build custom automation or buy ready-made tools? Use a six-question framework that counts maintenance, platform risk and five-year…
Read more →A practical framework for email list segmentation by engagement, purchase behaviour, and lifecycle stage, and how it protects deliverability.
Read more →Most businesses run publishing, live chat and AI as three unrelated tools. Connected properly they form a loop where each one tells…
Read more →Products we build and run ourselves — each one saves you time in a different way.