Tag: message match

Message match means that the promise in an ad, e-mail or social post is repeated clearly on the page the visitor lands on. When someone clicks an offer for one product and arrives on a generic homepage, many leave within seconds, and the click is wasted. Consistent headlines, offers and visuals reassure people they are in the right place and lift conversion rates. Internet Solutions pays attention to this link between ad and page in the campaigns it manages. For Google Ads we choose keywords, write ad texts and point them to pages that answer the same search, then monitor results daily and stop what does not work. Facebook campaigns are measured on conversions, not only clicks. When the landing page itself needs changes, our web development team can build or adjust it.