Tag: Meta Pixel

The Meta Pixel is a small tracking code placed on a website that reports visits and actions, such as purchases or sign-ups, back to Facebook and Instagram advertising. It makes it possible to measure which ads lead to results, build audiences of past visitors for retargeting and let the ad system optimise delivery toward real conversions. Because it processes visitor data, it should be installed together with proper cookie consent and a clear privacy policy. Internet Solutions uses precise measurement of results and conversions as a core part of Facebook advertising. We help set up tracking so campaigns can be compared with other channels and judged on what they deliver. Pricing per impression suits brand awareness, while pay-per-click works better for conversions. When the website itself needs technical changes for tracking, our developers handle them.