Tag: multilingual SEO

Multilingual SEO is the work of making every language version of a website rank in the search results of its own market. It requires proper translations rather than automatic copies, separate addresses for each language and hreflang tags that tell search engines which version to show to whom. Keyword research must be done per language, because people in different countries search with different words. Internet Solutions checks the multilingual setup of every language version as part of its SEO website audit. We review hreflang, canonical addresses, sitemaps and indexing, then build a keyword strategy for each market based on our knowledge of local and international search. Websites we develop can be built multilingual from the start. Our own site runs in many languages, so we apply the same practice we recommend.