Tag: ppc budget

A PPC budget is the amount a business sets aside for pay-per-click advertising and the way that money is spread across campaigns, keywords and days. Setting it too low starves campaigns of the data they need to improve, while setting it too high without tracking simply buys more unqualified clicks. A good budget starts from goals, expected cost per click and the value of a customer, then changes as results come in. Internet Solutions advises clients on budget planning as part of Google Ads management. We analyse your website, choose keywords with realistic costs and write ads that keep clicks affordable. Campaigns are monitored every day, and keywords that do not work are stopped so money moves to those that do. Detailed reports for each period show exactly what the budget delivered.