Tag: retargeting funnel

A retargeting funnel is a sequence of ads shown to people who already interacted with your business, such as visiting the website or viewing a product, with messages that match how far along they are. Cold audiences might first see an introduction, while visitors who reached the cart see a reminder or offer. This structure turns one-time visits into repeat contacts and usually converts better than advertising only to strangers. Internet Solutions builds retargeting into its Facebook and Google Ads campaigns. We set up tracking that records visits and conversions, define audiences by behaviour and adapt the ads for each stage. Campaigns can be changed or paused at any time, and results are measured precisely so each stage can be compared with other channels. Detailed reports show what the funnel brings.