Tag: RLSA

RLSA, short for remarketing lists for search ads, is a Google Ads feature that adjusts search campaigns for people who have already visited your website. When a past visitor searches again, you can bid higher, show a different ad or target broader keywords, because that person already knows your business. It is a practical way to spend more where purchase intent is proven and less on cold searches. Internet Solutions uses remarketing audiences as part of Google Ads management when they fit the client’s goals. We analyse your website, select and organise keywords and write ad texts optimised for Google. Campaigns are monitored and adjusted every day, and keywords that do not work are stopped. Detailed reports for each period show how returning visitors perform compared with new ones, so bids follow real results.