Tag: ROI measurement

ROI measurement compares what a marketing activity or tool costs with the value it brings, such as sales, leads or saved staff time. Without it, decisions about budgets and tools rest on impressions and opinions rather than results. Good measurement defines the goal first, tracks conversions reliably and looks at the same period for cost and return. Internet Solutions builds measurement into the services and products it offers. Google Ads and Facebook campaigns come with conversion tracking and detailed reports for each period, and e-mail campaigns report opens, clicks and unsubscribes. PostRSS keeps a history of what was posted, where and when. Talkmio reports conversations per day, how many Mio solves alone and first-reply times, which helps put a number on the support work that automation takes over.