Tag: schema markup

Schema markup is structured data, based on the Schema.org vocabulary, that describes the content of a page in a form machines can read: an organisation, a service, a product, an article or a list of questions. Search engines use it to understand pages more precisely and to show rich results, while AI assistants use it to identify facts they can cite. Markup must match the visible content, or it may be ignored. Internet Solutions reviews structured data during every SEO website audit and reports errors along with other technical issues. When preparing websites for AI search, we add Schema.org markup so services, products and FAQs are understood correctly. Our developers can generate markup automatically from a catalogue or content system, so it stays accurate as pages change.