Tag: seo briefs

An SEO brief is a short working document that tells a writer or developer what a page must achieve in search before any work begins. A good brief names the main keyword and related phrases, the search intent behind them, the questions the page should answer, the headings, internal links and the title and description to use. Without one, content often ends up well written but aimed at nothing in particular. At Internet Solutions, briefs grow out of SEO opportunity analysis, where we identify the keywords and keyword groups worth competing for and estimate the traffic each can bring. They then guide on-page optimisation and copywriting, so texts work for people and for search engines at the same time. Teams that write their own drafts can use Ask Mio, which prepares SEO articles and outlines from a short form, and then refine them against the brief.