Tag: SEO metrics

SEO metrics are the numbers that show whether search engine optimisation is working: impressions, clicks, average positions, organic traffic, conversions from organic visitors and the number of pages indexed. The difficulty is choosing the ones that reflect business results rather than vanity, because a ranking for a phrase nobody searches for is worth little. Good measurement links each keyword group to the traffic and enquiries it brings and tracks progress over months, not days. At Internet Solutions we use Search Console and Bing Webmaster data to see which queries bring visitors and where positions can grow fastest. Our SEO opportunity analysis also estimates the traffic each keyword can bring, which gives a baseline to measure against. After implementation, clients receive a report on results, so decisions about the next steps rest on data. We increasingly also watch how often AI assistants cite a website.