Tag: SEO reporting

SEO reporting is how the results of search engine optimisation are communicated to the people who pay for it. A useful report explains what was done in the period, how visibility, traffic and enquiries changed, which keywords moved and what the next priorities are. Reports full of charts but short on conclusions leave business owners unsure whether their budget is working. At Internet Solutions every SEO project begins with a written audit report that lists concrete tasks in order of importance. After the work is implemented, clients receive a report on results based on search engine data, including Search Console and Bing Webmaster figures. For advertising campaigns running alongside SEO, we deliver detailed reports for each period as well, so paid and organic channels can be compared side by side. Clear reporting also makes it easier to spot problems early.