Tag: welcome series

A welcome series is a sequence of automated e-mails sent to new subscribers or customers right after they sign up. It introduces the brand, sets expectations about what they will receive, highlights the most useful products or content and often includes a first offer. Because new subscribers are at their most attentive, welcome e-mails usually achieve some of the best open and click rates of any campaign. Getting the timing, tone and number of messages right turns a sign-up into a relationship rather than an unsubscribe. Internet Solutions designs and builds e-mails from the material you provide, using templates ready for your company or a custom design. We send to groups, sub-groups or individual recipients, one-off or on a schedule, and report on sent, opened, clicked and unsubscribed messages. The service is for clients with their own legally collected, confirmed opt-in lists.