Email marketing has become one of the most popular phrases during the past few years, mainly because this marketing tool is gaining more and more importance in general internet marketing complex. If you practice active marketing in the internet, but do not use newsletter techniques, this article will help you plan, evaluate and apply it in practice.
Who will get your e-mails?
Since e-mail marketing is not spamming, your e-mail receivers should fall into one of these groups:
- your subscribers;
- potential clients that at least once showed interest for your products or services (not necessarily in the internet);
- your current clients.
What are the types of newsletters?
Letters about the products – letters, that promote sales of certain products. They should include photos and prices of the products, eye-catching buttons inviting to purchase or simply to learn more about the goods. Design and headlines are crucial for these kind of letters.