Tag: ad creative

Ad creative is the visual and written package of an advert: images, video, banners, headlines and the overall message. On social networks it decides whether people stop scrolling, and in display advertising it decides whether a banner is noticed at all. Creative that fits the audience’s interests feels useful rather than annoying, and it tends to be shared further. Even the best targeting cannot rescue an advert that looks unclear or off-brand. Internet Solutions prepares creatives for Facebook and Instagram campaigns and for text and banner ads in the STARADS contextual advertising network. Ask Mio can help draft banner ideas, social visuals and ad texts in many languages from a short description. Results are measured, so the versions that bring conversions stay and the weaker ones are replaced.