Tag: email segmentation

E-mail segmentation divides a mailing list into smaller groups based on interests, location, purchase history or how people signed up. Instead of sending every message to everyone, each group receives content that is relevant to it. The result is usually higher open and click rates, fewer unsubscribes and less risk of being treated as spam. Even simple segments, such as customers versus prospects or one product line versus another, make a noticeable difference. Internet Solutions manages lists with grouping and filtering, removes duplicates and can send to groups, sub-groups or individual recipients, one-off or on a schedule. Campaign statistics then show which segments respond best, so the next message can be tuned. The service works with your own confirmed opt-in lists.