Tag: hreflang

Hreflang is an HTML or sitemap annotation that tells search engines which language and regional version of a page to show to which users. For multilingual websites it prevents the wrong language version from ranking and stops translated pages from being treated as competing duplicates. Every version must point to all the others and to itself, and a default version should be defined for everyone else. Small mistakes, such as missing return links or wrong language codes, are common and hard to spot without an audit. Internet Solutions checks structured data and the multilingual hreflang setup for every language version as part of its SEO website audit. Websites built by the team can be multilingual, and fixes can be implemented directly or handed to your developers.