Tag: marketing analytics

Marketing analytics is the practice of measuring what each marketing activity actually brings: visits, leads, sales and the cost of getting them. Without it, budgets follow habit or opinion rather than results. Good analytics connects data from ads, e-mail, search and the website so channels can be compared on the same terms. Internet Solutions builds measurement into its marketing services from the start. Google Ads and Facebook campaigns come with conversion tracking and detailed reports for each period, and e-mail campaigns report sent, opened, clicked and unsubscribed figures. For SEO we use Search Console and Bing Webmaster data to see which queries bring visitors and where positions can grow. Our own products report their results too, from PostRSS posting history to Talkmio conversation and first-reply statistics.