Trademarks and Brand Protection: What to Register Before You Launch
Why checking trademark availability before you finalise a brand name matters, and what happens if a naming conflict surfaces later on.
Read more →Trademark registration is the formal process of securing exclusive rights to a brand name or logo with a patent or intellectual property office. It typically involves checking that the sign is available, choosing the classes of goods and services, filing an application and waiting through examination and possible opposition. Registering early is wise, because building a brand on a name someone else can claim puts marketing, domains and social media accounts at risk. Internet Solutions went through this process for its own brands: Internet SOLUTIONS is registered with the State Patent Bureau of the Republic of Lithuania, and an application was filed for STARADS. The details are published on our trademarks page. Before launching a website or product, it is worth aligning the trademark, the domain name and the social media handles at the same time.
Why checking trademark availability before you finalise a brand name matters, and what happens if a naming conflict surfaces later on.
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