Facebook advertising

Advertising on Facebook serves many marketing goals: brand awareness, large-scale campaigns, more sales and stronger audience loyalty. It works for large companies as well as small and medium businesses.

Main advantages

• Flexible targeting by gender, age, education, work, location and interests
• Ads that match people’s interests instead of annoying them
• A forecast of how many visitors a campaign will bring
• Ads start showing right after launch; every parameter can be changed or paused at any time
• Precise measurement of results and conversions, comparable with other channels

Pricing models

You pay either per 1,000 impressions (CPM) or per click (CPC). For brand awareness, impressions are the better choice. When the goal is a real conversion — a visit, a sign-up or a purchase — pay per click.