Facebook advertising

Advertising on Facebook serves many marketing goals: brand awareness, large-scale campaigns, more sales and stronger audience loyalty. It works for large companies as well as small and medium businesses.

Main advantages

• Flexible targeting by gender, age, education, work, location and interests
• Ads that match people’s interests instead of annoying them
• A forecast of how many visitors a campaign will bring
• Ads start showing right after launch; every parameter can be changed or paused at any time
• Precise measurement of results and conversions, comparable with other channels

Pricing models

You pay either per 1,000 impressions (CPM) or per click (CPC). For brand awareness, impressions are the better choice. When the goal is a real conversion — a visit, a sign-up or a purchase — pay per click.

How a campaign is run

1. Goal. We agree what the campaign should achieve: brand awareness, website visits, sign-ups or sales.
2. Audience. We define who should see the ads — by gender, age, education, work, location and interests.
3. Ads and pricing. We prepare the ads and choose the pricing model: impressions (CPM) for awareness, clicks (CPC) for conversions.
4. Launch and adjustment. Ads start showing right after launch. We follow the results and change the audience, ads or budget when the numbers call for it.

Facebook and Instagram together

Campaigns can run on Facebook and Instagram. Precise audience targeting means the ads reach people who are interested in your offer, and users often share good ads further for free — extra reach you do not pay for.

Who it is for

Facebook advertising works for large companies as well as small and medium businesses: online stores, service providers, brands launching a new product and companies that want a loyal audience. The best results come when it works together with Google Ads and our STARADS network as one consistent plan.

Frequently asked questions

Should I pay for impressions or for clicks?

For brand awareness, pay per 1,000 impressions (CPM). When you need a real action — a visit, a sign-up or a purchase — pay per click (CPC).

Can I change or pause a campaign?

Yes. Every parameter can be changed or the campaign paused at any time.

How will I know whether the ads work?

Results and conversions are measured precisely, so you can compare Facebook advertising with your other channels and move the budget to what works best.

How do I start?

Get in touch and tell us about your product, your audience and your goal. Whether you have already decided or are still choosing the right plan, we will help you pick the channels.