Tag: conversion tracking

Conversion tracking records when a visitor completes a valuable action after clicking an advert or arriving from search, such as buying, signing up or sending a form. Without it, advertising platforms cannot tell which keywords, audiences or adverts bring results, and automated bidding has nothing reliable to learn from. Setting it up correctly involves website tags, clear conversion definitions and checks that nothing is counted twice. Broken tracking is one of the most common reasons campaigns look better or worse than they really are. Internet Solutions sets up precise measurement of results and conversions for the Google Ads and Facebook campaigns we manage. Reports for each period show cost and results side by side, so budgets follow what works. When we build a website, tracking points can be planned together with forms and checkout.