Tag: email deliverability

E-mail deliverability is the share of your messages that reach recipients’ inboxes rather than spam folders or bounce messages. Mailbox providers judge every sender on domain authentication, sending reputation, complaint rates and how people interact with the mail. For a business, low deliverability means lost orders, unanswered offers and newsletters that nobody sees. The fixes are rarely glamorous: correct SPF, DKIM and DMARC records, a server that is not abused by spam, and lists of people who actually opted in. Internet Solutions hosts business e-mail on its own servers and tunes servers to limit spam and viruses. Its e-mail marketing service works only with confirmed opt-in lists, removes duplicates and unsubscribes people automatically, which protects the sender’s reputation. Monitoring bounces and complaints after each send shows early when something starts to go wrong.