Tag: PPC

PPC, or pay-per-click, is an advertising model in which you pay only when someone clicks your ad, not when it is shown. It is most common in search advertising, where ads appear to people typing the words you choose, but social networks offer it too. Because every click has a price, PPC rewards careful keyword choice, relevant ad texts and landing pages that turn visitors into customers. Internet Solutions manages PPC campaigns in Google Ads and on Facebook and Instagram. We analyse your website, pick and organise the most effective keywords and write ad texts optimised for Google, since poorly written ads can make each click far more expensive. Campaigns are monitored daily, weak keywords are stopped and you get detailed reports. Even a small business can compete with large companies this way.